Thursday, January 22, 2015

Thursday, 22 January

Information Architecture, Aesthetics, Hierarchy, Icon, Symbol, Typography, Fonts (Serif and Sans Serif), Logotypes, Four principles of page layout, Massimo Vignelli


Recap of progress to date and review brief

Logotype Evolutions


Additional logotype resources:

www.justcreative.com

http://vimeo.com/113751583

http://www.logodesignlove.com/


In-class review of draft logos with your neighbor


Review formatting guide "designerly" presentations


Omar Sosa Tzec to present on Sketchnoting


Homework for Tuesday, 27 January at 12:01 am through Assignments on Oncourse:
  • Complete Mini-Project 1: Logotype Design exercise
  • Complete Reading Response 2: read UXD pp. 156 – 165 and answer the follow questions:
  1. Define what a layout is and what its purpose is.
  2. What are the primary differences between layouts in print vs. those in electronic media?
  3. What visual tool or organizing principles is commonly used in designing layouts?
  4. What is “typography” and what is its significance?

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