Tuesday, 20 January

Reviewing Week 1: What is Human-Computer Interaction Design

User Interface (UI), User Experience (UXD), Project Life Cycle, Iteration, Reflective, “Computer Administrative Debris,” Principles of Good Design, Edward Tufte, Dieter Rams, Sir Jony Ive Week 2: Logos, Layout, and Video


Week 2: Fonts, Layout and Video

 Tools for completing the semesters' projects

Terms:

Information Architecture, Aesthetics, Hierarchy, Icon, Symbol, Typography, Fonts (Serif and Sans Serif), Logotypes, Four principles of page layout, Massimo Vignelli

Attendance policy reiteration:

Discuss reading responses  -- what was the most surprising thing you learned?

For those whose books didn't turn up on time -- you may have an extension to noon on Friday. Submit your assignment and a copy of your book order from last week through Oncourse Assignments.

Introduce Mini-Project 1


Logos and Logotypes 

Branding is very important, especially in the tech industry -- and for individuals working in the tech industry.

Whatever your role at any one time you are an entrepreneur, a brand, yourself.

• How do you want to present yourself? 
• What do you want to convey?

To help us think about these issues let's review a few famous logos/logotypes:

1. What are the "components" of each of these logos?
2. What are they attempting to convey?

In-class exercise:

With your neighbor, each of you should, in turn, choose one interesting logo from your technology, book bag or clothing, and answer the following questions (in writing):

1. Is what you've chosen symbolic, or a logotype/wordmark, or a combination? Be specific.
2. How would you describe the logo -- what is it trying to convey? Is it effective?
3. What type of font(s) (serif, sans serif, other) are used?
4. What other notable features of the logotype are there?

Helvetica trailer

Designer Profile: Massimo Vignelli

American Airlines new logo (2013)

In-class exercise search online and choose three preliminary logotype precedents for your own logotype design.

Write down your name and your Group name on your paper including your results from the two in-class writing assignments and turn the paper in at desk in the front of the room.

Questions? 

Homework for Thursday, 22 January:

• Choose (at least) three precedent logotypes, capture them digitally
• Generate (at least) one logotype iteration based on your own name

Note: this interim work is to be completed but is not submitted, however, if you wish for feedback you may upload your logotype design and its precedent into your Groups Box folder.