Tuesday, 10 February

Week 5: Emotional Design

Behavioral, Flow, Ambient Music and Video, Soft Design, Brian Eno

If you wish to work on Project 2 with any (or all) of your teammates from Project 1,  please email your mentor by midnight tonight.

This week we'll go beyond mere function to look at emotion and experience in design

Introduce Mini-Project 2: Emotional Design Analysis

Review: What is the meaning of the three levels, or aspects, of Emotional Design?

1. Visceral
2. Behavioral
3. Reflective

http://www.breitling.com/en/models/colt/colt-automatic/

In-class exercise:

• With your neighbor, discuss your possible choices of object to analyze from the Emotional Design perspective
• Review, with your neighbor, the visceral, behavioral, and reflective aspects of your final choice
• Submit a short write-up indicating the choice of object for your Emotional Design analysis, include your full name, mentor name, and the date and turn it in to your mentor at the end of class.
• Indicate, on your write up, if you would be willing to present your interim work, for extra credit, on Thursday.

Getting "Hooked" on Digital Technology

Full article at: http://www.economist.com/news/business/21637398-how-digital-firms-create-products-get-inside-peoples-heads-getting-hooked

Malcolm Gladwell "The Stickiness Factor"
http://malcolmgladwelltippingpoint.wikispaces.com/The+Stickiness+Factor

"The specific quality that a message needs to be successful is the quality of 'stickiness.' Is the message-or the food, or the movie, or the product-memorable? Is it so memorable, in fact, that it can create change, that it can spur someone to action?"

The Stickiness factor involves how effective an idea or product stays in the mind of the potential viewer or consumer. We take for granted many of things that we see or experience throughout the day, but subconsciously they have a large effect on us. Someone somewhere engineered external stimuli in order to to impact us.

Mihaly Csikszentmihalyi's Flow Concept

In-class writing 2:

• What are the characteristics of a Flow state? 
• When are you in a Flow State? 
• How is the Flow concept relevant to Human-Computer Interaction Design? Be specific. 

Homework for Thursday, 12 February:

• Finalize your choice for your Emotional Design analysis
• Preliminarily write up, and visually document, the presence of the three Emotional Design aspects in it, from your point of view.