Empathy, Define, Interview with Empathy
http://recode.net/2015/04/08/from-apple-ii-to-apple-watch-a-timeline-of-apples-most-iconic-product-launches/
Final Exam Study Questions
Review Project 4.2 Requirements
Based on my discussion with some of you and afterwards with the mentors, I've revised and simplified some of what I said in class today. Specifically:
You may do the user-centered design on the processes of the client group themselves, e.g. ServeIT, WIUX, IUSF, etc. In other words, you wouldn't need a separate user group from the client at this stage.
However, you still want to ensure that you follow the five modes of the user-centered design process. To do this you first want to familiarize yourself the seven dMindsets (and the Assume a Beginner's Mindset method in the Bootcamp Bootleg document) to guide your approach and thinking. In other words, approach the project with an open and empathetic mind towards your client.
For Project 4.2 you then want to apply the dSchool Methods. First you will observe the activities of your organization to orient yourself to the context and client culture. Based on this you want to apply the Methods set out in the Bootcamp Bootleg document, specifically the Interview Preparation and Interview with Empathy methods (pp. 9 - 10).
Based on your observation and interview you want to generate Composite Character Profile(s)/Persona(s) representing all of the key users who will be affected by your user-centered design.
In the Design Brief section, having empathized with your client, you then define the specific needs of your client for design in a strategic way. "Designing a website," or "update their website" are not suitable design briefs. Instead you need, based on your research, to determine at a higher level what their key processes and systems are and how well they do, or do not, work. Based on this you can identify the most pressing needs for design. For example, if they could improve one thing what would it be? How would they know whether their issues have been successfully resolved or not? What is the criteria for success?
The Process, that will appear at the beginning, is a description of how you did the stages just described.
Presentation by Mentor Shannon Grimme
Team Work Time
Homework for Tuesday, 14 April at 12:01 am through Assignments on Oncourse
Complete Project 4.2
Complete Reading Response 12: Read UXD pp. 48 – 51; 114 - 119
- What are “personas”? What are their characteristics and what purpose do they serve?
- What are some of the research techniques employed by the firm Keep It Usable.
- What is the most surprising thing you learned from the information contained in The User Experience Machine graphic?
- What is the relationship of personas and scenarios? Please be specific.
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