Personas, Scenarios, Ideate
Reading Response Review:
What are “personas”? What are their characteristics and what purpose do they serve?
"A fictitious character created when considering the suitability of a design soluation for an archetypal users. Personas are based upon research into real people, rather than an imagined 'ideal' user."
What are some of the research techniques employed by the firm Keep It Usable?
"Our preferred method is ethnographic-style research. Observing and interviewing users in their environment in an everyday context shows a more natural interaction with the product or service being tested, and gives a truer reflection of the user experience.
Also lab based, e.g. eye tracking -- where they are looking and for how long.What is the most surprising thing you learned from the information contained in The User Experience Machine graphic?
What is the relationship of personas and scenarios? Please be specific.
"Personas can be given life by creating scenarios that feature them in the role of the user."Look at Student 4.2 Examples
What are the key issues for design that you've identified?
Project 4.3: Prototype Design and Testing (ideate, prototype, and test)
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| https://vimeo.com/6085753 |
Review Project 4 Brief
Stanford dSchool Bootcamp Bootleg
Liam Bolling to present on his app GreekRide
IDEO.org Field Guide
Team Time
Homework for Thursday, 16 April:
Begin Prototype Design and Testing
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